The Devil's Walk

From his brimstone bed, at break of day,
A walking the Devil is gone,
To look at his little snug farm of the world,
And see how his stock went on.

Robert Southey & Samuel T. Coleridge,
The Devil's Walk

Competition is Good

A shopkeeper was dismayed when a brand new business much like his own opened up next door and erected a huge sign which read 'BEST DEALS.'

He was horrified when another competitor opened up on his right, and announced its arrival with an even larger sign, reading 'LOWEST PRICES.'

The shopkeeper panicked, until he got an idea. He put the biggest sign of all over his own shop. It read... 'MAIN ENTRANCE'