Values

val·ue /ˈvælyu/ [val-yoo]:

1. To rate according to relative estimate of worth or desirability;
2. Worth in usefulness or importance to the possessor; utility or merit
3. A principle, standard, or quality considered worthwhile or desirable

"The major value in life is not what you get. The major value in life is what you become. That is why I wish to pay fair price for every value. If I have to pay for it or earn it, that makes something of me. If I get it for free, that makes nothing of me."

"All values must be won by contest, & after they have been won, they must be defended. Don't sell out your virtue and your value for something you think you want. In the New Testament, Judas got the money, but he threw it all away & hung himself because he was so unhappy with himself."

"Values were meant to be costly. If it doesn't cost much, we probably wouldn't appreciate the value. Count the cost first. Evaluate the worth. Don't pay too big a price for pursuing minor values."

- Jim Rohn